Not too long ago Microsoft surprised the world by jumping into the console gaming market with the Xbox. After an iffy launch, it is now obviously a big part of Microsoft's growth strategy. Now comes an article from Cnet suggesting Apple might be about to jump in the same business. Rumors are flying around the Internet that Apple might be buying Nintendo.It may sound outlandish at first. And perhaps there is nothing to the rumor. But it's fun to think about. This might, in fact, be a smart move by Apple. After all, Nintendo and Apple share very similar philosophies -- a focus on interfaces and making designs work while not being so obsessed with being the fastest. Both have smaller market shares, but are not looking to be number one. Instead they want to fully leverage their niche. Nintendo has said its new console isn't going to compete directly with the others, but be the console that is added to the spare TV. An interesting strategy.
Apple usually doesn't seem interested in stuff built outside Apple, which makes me resistant to getting too excited about this. But it would be a typical outside-the-box Apple move. Plus it would make sense that Apple would want to improve its brand with gamers, who've typically shrugged them off because of Apple's limited gaming features.
Apple buying Nintendo seems a bit of a reach, but one thing does seem to be buzzing around the Internet: some sort of major games-related development is coming from Apple. Now everyone is busy trying to figure out just what it is.
Interesting but highly unlikely.