News: Retailers Reveal Wii U Boxart Designs Page 1

Retailers Reveal Wii U Boxart Designs

08.08.2012

Retailers Reveal Wii U Boxart Designs on Nintendo gaming news, videos and discussion

Update: Nintendo confirm designs

Speaking to Kotaku today, Nintendo of America have confirmed the provisional box-art designs posted by retailers this week.

Nintendo has finalized the design of the Wii U game box art, and many of our publishing partners have already incorporated it into their own game packaging. We are seeing those game packages online as retailers are starting to showcase their games. Nintendo-published game boxes will appear shortly with placeholder logos, and then ultimately with the final artwork for each game.

What do you think of the Wii U boxart template and design?

Original story - 09/08

Retail giants Target and Amazon have started to populate their catalogues with potential Wii U boxart.

The Canadian arm of the popular mail-order chain Amazon lists various games, including Assassin's Creed 3 and Marvel Avengers, with what appears to be the Wii U boxart templates.

The design boasts a GameCube-esque curve at the top in a vibrant blue palette, yellow trim and white panels along the spine - almost a hybrid between the current Wii and its predecessor.

Games with online functionality appear to don the Nintendo Network logo as well.

Image for Retailers Reveal Wii U Boxart Designs

With two retailers displaying the artwork, it is likely that these are the final, or near-final designs for the Wii U's retail image. Perhaps Ubisoft placeholders. What do you think of the look?

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RudyC3 07.08.2012#1

Reminds furiously of Gamecube boxarts

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Stulaw 07.08.2012#2

I like it, it's different enough so there shouldn't be any problems with consumers mistaking it for the Wii, and it looks nice.

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( Edited 07.08.2012 15:35 by Stulaw )

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Monkey D Super (guest) 07.08.2012#3

It do reminds a lot of the GC boxarts but I don't mind it, I wasn't expecting something amazing anyway.

crackedthesky 07.08.2012#4

Kinda wish they weren't going with a white spine again. It's just going to be confusing, and it does nothing for the misconception some people still have that the WiiU is just an updated Wii controller.

The box itself on Assassin's Creed looks blue, though this is all still obviously concept stuff. Might be interesting to get colored boxes like Microsoft and Sony do though, but doesn't Sony already do blue boxes for PS3 games? Or is that just Blu-Ray movies I'm thinking of?

Edit: And do we really need the stupid orange Nintendo Network blob on the front? We couldn't have put that on the back with the controller info?

( Edited 07.08.2012 18:36 by justonesp00lturn )

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Mush 07.08.2012#5

justonesp00lturn said:
Kinda wish they weren't going with a white spine again. It's just going to be confusing, and it does nothing for the misconception some people still have that the WiiU is just an updated Wii controller.
The box itself on Assassin's Creed looks blue, though this is all still obviously concept stuff. Might be interesting to get colored boxes like Microsoft and Sony do though, but doesn't Sony already do blue boxes for PS3 games? Or is that just Blu-Ray movies I'm thinking of?
Edit: And do we really need the stupid orange Nintendo Network blob on the front? We couldn't have put that on the back with the controller info?

Blu Ray are a clear blue, PS3 are just clear. PS2 games were blue though, but a darker blue.

God 07.08.2012#6

NO logos, there's too little room for art. And make the boxes bigger, fatter(put something extra with a game) and some colour - you want to attract attention to your product, not look like all the other suppliers of likewise goods.

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Phoenom 07.08.2012#7

Make that Yellow into a Gold colour and it'll be perfect.

Red XIII 07.08.2012#8

If we do get the light blue cases, that would be VERY good. That would stop the white spine from being confused with Wii games. I agree with you on that gripe 110%, justonesp00lturn.

Only Blu-ray movies have the blue cases, and they are clear, as was said, in addition to being shorter and thinner than a standard DVD case.

I really don't care one bit about the band at the top. I think it's completely insignificant. As long as the games (in their retail display, that is) can somehow stick out against Wii games, I will be happy.

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Mari0 07.08.2012#9

Well they will have to make it lot less like the Wii box arts as customers who casually buy games will easily mistake the Wii U boxart for a Wii game. That U shape thing they got going needs to be more clear, at the moment it just looks like some shape and not the actual letter U. As far as the box art looks like, they have a very poor graphic design department to say the least, I hope this isn't the final one to be honest, I'm still waiting for a console name change.

jb 07.08.2012#10

It does look like light blue casing on the side (in the 3D Assassin's Creed III boxart anyway), should likely be blue to match the face/differentiate it from the Wii boxes.

White on the side's fine I think; don't think it would quite work all blue. Did feel that the yellow strip should be white to tie it all together.

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Pitfall (guest) 08.08.2012#11

Confirmed to the real deal (Ubisoft's boxes anyway).
http://www.gonintendo.com/?mode=viewstory&id=182824

Phoenom 08.08.2012#12

Go on Nintendo, you know you want to.

Mandown 09.08.2012#13

I'm not keen, I think these Gamecube style tops encroach upon the artwork too much because of the colour changes - the black seen on GC titles made them far more palatable. I think the slight band of yellow alongside the blue looks feminine, it almost implies a casual Wii game. I can also see the yellow clashing with some box art.

Duggler657 09.08.2012#14

Garish is the first word that comes to mind when I see that blue and yellow together... I guess you want people to notice your product on the shelf, right? This will be pretty hard not to spot. Intriguing that they're going with the whole Gamecube motif. I thought they wanted to get away from that.