What we have here is a case of the chicken and the egg. Nintendo claim the market isn't ready for online gaming yet, but are those claims really true?
Currently Oftel, the UK phone regulator is saying that broadband is used by just under 4 million UK homes, a small percentage of which is business.
Microsoft's Xbox currently resides in about 3.9million homes in the UK.
That means potentially every home that has an Xbox also has broadband. The UK market alone is potentially bigger than the current Xbox Live worldwide userbase. US home (not business) broadband ownership is 33million expecting to rise to 61.5million by 2008. Japan was just under 8 million users in 2002 (no recent figures).
So currently across the 3 major markets there's 45 million users of broadband, thats 3 times the size of the Xbox's installed base (15 million units).
As we can see there is defnitely a potential market there for online gaming, but at the moment there is still only about 1 million people worldwide using Xbox Live. So is this a sign that the gaming community isn't ready for online gaming? No it isn't.
Currently Microsoft offers the best service with Xbox Live, Sony offers a service and Nintendo offers none, but neither company is actively pushing their online facilities.
There is still a lot of technophobia and technigorance out there. Most parents ask how hard it is to set up a console when they buy one little realising its easier to set up than the VCR and TV they've had in their homes for over a decade. The same feelings are carried over to other technologies such as online gaming.
Is this a sign that the gaming community isn't ready for online gaming? No, its a new technology the same way DVDs, CDs, PCs, Consoles and Mobile Phones were a new technology. All of these other markets faced the same problems. Considering I'm the geek of the family I was one of the last ones to have a mobile phone. So why hasn't online gaming taken off the same way? That would be down to the console companies.
Microsoft is trying to spearhead the online wars with an excellent product, once you've played on Xbox Live you can't have any complaints about it, its user friendly, stable and well built (in spite of it being a MS product
). Payments are easy and simple, there's no worrying about who you pay, different charges, etc. You pay for your broadband, you pay for your Xbox Live and you might pay for certain downloads and thats it. But that doesn't matter when your customer doesn't know about it and the same thing applies to Sony and Nintendo.
The reason that CDs and mobile phones have become a part of normal society is that the companies behind them pushed them, they gave demonstrations, talks, pamphlets, etc. They did everything in their power to get away the customers fear of these new products. Can the same be said of the three console companies?
For all of Nintendo's posturing over the subject my main problem is their whole idea that the community isn't ready for online gaming. Was the community ready for the first home console? Was the community ready for the first portable console? Was the community ready for the DS? At the time each product was (will be) brought out there was no potential for a market but Nintendo perservered and created that market, so what makes online gaming any different. The fact of the matter is that there are more broadband users worldwide than there are Gamecube owners.
Is the gaming community ready for online gaming? Yes they are, all they require is a little education and help. Are the gaming companies ready for online gaming? No they aren't, and they are the ones holding back the online gaming revolution.
Matthew Evans [ Writer :: Moderator :: King of Impartiality :: Lord of the 15min Thread ]
As the wind blows the sand to cover the camel's tracks so does time move to cover the Lord's.
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