Activision announced today that Treyarch’s Call of Duty: Black Ops on Nintendo DS, Wii, Xbox 360, PC and PlayStation 3, has shattered theatrical box office, book and video game sales records for five-day worldwide sell through in US dollars.
The game established an all-new five-day worldwide sell-through record of more than US$650 million, exceeding Activision’s previous five-day worldwide record of US$550 million set by last year’s Call of Duty: Modern Warfare 2 (which skipped Wii, with its predecessor appearing instead, belatedly) according to internal Activision estimates.
Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment. The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard’s leadership role in online entertainment.
- Robert Kotick, CEO, Activision Blizzard.There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world. There are millions of people all over the world engaging in this community. It’s our job to keep them coming back for more.
- Eric Hirshberg, CEO, Activision Publishing.
Have you been swept in by Call of Duty: Black Ops on either Nintendo DS or Wii yet, or did you plump for another system's version?