Reggie Fils-Aime has shown he is not scared of a challenge! As if being the President of Nintendo US isn't challenging enough, he took the time out, along with several key staff members, to partake in the current 'Ice Bucket Challenge', in support of those who suffer with ALS.
If you would like to show your support then you can donate to the MMD Association (UK): text ICED55 followed by the amount you wish to donate to 70070. For the US ALS Association, visit the ALSA website to donate.
Have you been Ice Bucket soaked yet?