Japanese publication Nikkei has reported, ahead of Nintendo's official meeting, that the company will be confirming a mobile campaign this week.
The report published today highlights potential plans for Nintendo to introduce playable demos or, more appropriately mini games, based on key franchises on smartphones. It's not just demos on the cards, as Nintendo is said to be putting together video content and information for smart devices to ensure potential consumers are always in the know.
Naturally, this content will be phased in free, with a focus on converting these players onto dedicated Nintendo consoles.
Iwata had said that Nintendo are intending to use phones/tablets as tools for promotion, rather than another platform for full Mario, Zelda, Pokémon games. The suggestions were also highlighted in our feature "15 Ways Nintendo Can Recover", which can be read here.
Do you think this is a good approach for Nintendo, or one that might be a case of shooting oneself in the foot?