Activision Announce Wee 1st Label For Wii

Following in EA's footsteps, Activision have created a Wii-specific casual label designed to make the most of Nintendo's console: Wee 1st.

Last month publishing giant EA devised the All Play brand that brought simpler and more accessible controls to traditional sports games, and now Activision aim to devise similar titles "introducing new audiences to gaming", according to Games Industry.

Clearly, the Wii's accessible controls are changing how the audience plays games and how we look at game design. This initiative is designed to showcase games that take full advantage of the Wii's capabilities.

Dave Oxford of Activision Publishing.

The initial selection will include Little League World Series 2008, Rapala Fishing Frenzy and Dancing with the Stars: Get Your Dance On.