uPlay? But WiiPlay.
It will be interesting to see how it runs along side the Nintendo Network and if other services like these will appear by third parties and if they will be a hindrance or a god send. Ubisofts DRM isn't really well accepted expecially for PC gamers, I hope by using their own network services we don't start seeing it as a way for DRM on the console and the ability for them to just stop certain services not to long after a game is released.