James Temperton :: Issue 111 :: 19th February 2006

Industry analysis with added bite.

Nintendo are stuck on a bit of a PR loop at the moment, and who can blame them. The company are going from strength to strength, and it seems that (for the moment at least) their plan to innovate and revolutionise their way to the top of the gaming tree is working. Anyone that dares to do deals with companies as wide ranging as CiTV, SAGA and The Science Museum deserves applause for imagination. The question that arises from this is simple; what are Nintendo playing at?



The new idea coming from NCL is