Industry | Nintendo Conference Japan

"The Japanese game market has steadily been shrinking since 1997 and there is no clear sign of an exit to such a falling trend," Iwata said as the conference started off in Tokyo. What he I saying is clearly evident by figures that have been made available to Cubed3. The Japanese industry is not just slipping away, but plummeting, and it is not just a trend Nintendo is seeing. The company is keen to take the situation and change it fast. "The key reason for the continued shrinkage lies in the fact that the complication of games is prompting the growing number of so-called light users to not play games anymore," Iwata-san added.

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