amiibo is incoming this week, with the Nintendo figures touching down across North America.
The range of Nintendo-themed figures come with interactive bases, allowing players to tap them onto the Wii U GamePad to unlock special features in selected games using wireless technology.
From figure characters in Super Smash Bros. for Wii U to costumes in Mario Kart 8, Nintendo is developing a wide range of uses for the ickle pieces of plastic. New adverts has started to air across North America to help get across - just what is amiibo?
What do you think of the new amiibo commercials?