News: Nintendo buys Stake in Mobile Content Provider Dwango, Stocks Rise Page 1

Nintendo buys Stake in Mobile Content Provider Dwango, Stocks Rise

Nintendo stocks have jumped to its highest point since August after bying a stake on content provider Dwango Co.

The mobile content provider will simply be used to promoted Nintendo titles, according to company rep Yasuhiro Minagawa, and there currently aren't any plans to actually distribute games through Dwango's video delivery service. The main season was at the request of Dwango Chairman Nobo Kawakami, said Minagawa.

Stock for Nintendo rose 5.2% to 13,070 yen, with shares for Dwango too seeing a performance increase at 21%.

Could this be a sign to come for a more mobile-driven focus?

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SirLink 15.11.2013#1

Is it just me or does this seem like some investors getting wrong hopes from this news? Smilie

( Edited 15.11.2013 12:52 by SirLink )

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crackedthesky 15.11.2013#2

SirLink said:
Is it just me or does this seem like some investors getting wrong hopes from this news?

I wouldn't say that. Most people would agree Nintendo's biggest problem lately is marketing, so they bought a marketing company. Dwango owns Niconico, which is one of Japan's most-visited websites. This is about as relevant as Google buying YouTube or Sony partnering with Twitch. It's a really smart business move.

Then again, the stock market is fickle and weird, so maybe they're just getting their hopes up. Who knows.

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TAG 16.11.2013#3

justonesp00lturn said:
Dwango owns Niconico, which is one of Japan's most-visited websites.
Ah, I didn't know that. Yeah, Nintendo having some stock in Dwango sounds like it could be great for marketing if nothing else. Hopefully it'll have an effect on their marketing outside of Asia, though. They need some help, but Niconico doesn't exactly have a strong presence in the West.