New adverts for Mario's latest platforming and platforming escapades have aired in North America.
November and December are crammed packed full of family entertainment from Nintendo, with the launch of Super Mario 3D World and Mario Party: Island Tour. Roll a dice, transform into cats, leap into gorgeous 3D worlds and compete against friends in two much anticipated releases.
The first, Super Mario 3D World, takes on the family angle - compared to the friends approach in the previous advert. The Mario Party: Island Tour commercial keeps things simple with a group of friends having a blast with local, wireless multiplayer. Unfortunately there's no online in that one, so it's a strictly solo or same-room affair.
Seen the ads? What are your thoughts on these two campaigns?