Nintendo has dropped the price of the Wii U console in North America, starting from September 20th, with a new sub-$300 price point.
The console will be selling with a $50 price-drop across the pond and will be available in two models: Deluxe and the recently announced new Legend of Zelda: The Wind Waker edition. Both consoles will continue to use 32GB of internal flash memory.
"We feel very good about the line-up of software for Wii U", said Nintendo of America president Reggie Fils-Aime today, noting how the price drop was just a step to "improve the value just reinforces our commitment" to ensure the Wii U has a strong holiday season this year.
The move also comes in advance of the impending release of two competitors - the Xbox One and Sony PS4, who hardware launches vying for consumer attention this Christmas.
What are your thoughts on the Nintendo Wii U price drop?