Ubisoft's CEO Yves Guillemot recently discussed the Wii U's pricing with hopes Nintendo will reduce the RRP in time.
Despite the publisher being the company's biggest third-party supporter at launch, Guillemot feels that Nintendo may have to lower the price to keep in line with the competition. "I always prefer lower pricing, so I can't say I'm happy."
He did praise the hardware cost in comparison to something like Apple's iPad as "cheap. With what it brings [to the gaming table] it's cheap", but with that in mind he still hopes Nintendo will "drop their price in time."