News: RARE Gets Rebrand for 25th Birthday Page 1

RARE Gets Rebrand for 25th Birthday

03.06.2010

RARE Gets Rebrand for 25th Birthday on Nintendo gaming news, videos and discussion

Creators of the classic Donkey Kong platformers and Banjo Kazooie, RARE, is turning 25 this year and will get the rebrand treatment.

The company has contributed a fair bit to the industry, in particular with the SNES and N64, over the last quarter of a century. To embrace the continual evolution with Microsoft, RARE will be re-branded with what the studio describe as "more in keeping with an innovative and creative entertainment company".

Image for RARE Gets Rebrand for 25th Birthday

Other logo examples can be found over at NeoGAF.

What do you think of RARE's new look?

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Mush 03.06.2010#1

Honestly? I prefer the first rebrand. (When they went from Rareware to Rare) This just looks too much like other logos, now I'm not saying that's a bad thing, but it's good to be unique and not like everyone else. Do your fans and yourselves a favour Rare, and don't ever go through with this rebrand.

( Edited 03.06.2010 08:39 by Mush123 )

Trepe 03.06.2010#2

I remember their first name, Ultimate Play The Game, when they made games like...

Knight Lore

&
Jetpack

They made some great ZX Spectrum games. Smilie

Jump_button 03.06.2010#3

look shit it it really show them for what they are now

My ART Gallery la la la la!

darkflame (guest) 03.06.2010#4

Personaly, I loved that SkyHawk NES game they did.
Stunning engine for the time.

And year, the logos terrible.

JoshSL 03.06.2010#5

I highly doubt this was Rare's own decision. Poor Rare are being forced by Microsoft to develop games for Natal/Wave targeting that demographic. They have little creative freedom anymore.

I doubt we'll ever see another Banjo Kazooie game again, unless it uses OMGINNOVATIVE controls.

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darkflame (guest) 03.06.2010#6

Depends. If they actually get around to making a "nunchuck" like bit for Natal it could be used quite well.
Without that though, your limited to games where your character just stands still, which removes a lot of genres from being possible.

Natal could at least be used for headtracking in any FPS game, but aside from that I cant see much worth without a analogue stick usable at the same time.

Canyarion 03.06.2010#7

Apart from the rebrand, it seems Nintendo were right to sell them when they did.

JoshSL 03.06.2010#8

darkflame (guest) said:

Without that though, your limited to games where your character just stands still, which removes a lot of genres from being possible.

Rare will probably be forced to make family/party games.

Canyarion said:
Apart from the rebrand, it seems Nintendo were right to sell them when they did.

Actually if Rare hadn't left Nintendo things may not have changed. Many team members left after MS bought them, and MS are probably the ones compromising Rare's development.

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Mush 03.06.2010#9

SuperLink said:

Actually if Rare hadn't left Nintendo things may not have changed. Many team members left after MS bought them, and MS are probably the ones compromising Rare's development.

Poor old Rare, they used to be one of my favourite game developers. It's a shame things have been going downhill for them. Smilie
MS still have a good back catalog of Rare games to release on XBLA, though. Also, where the fuck is DK64 on the VC?! >.<

EDIT: I never knew Ultimate Play The Game was Rare, lol. Smilie

( Edited 03.06.2010 12:35 by Mush123 )

MightyHorace 03.06.2010#10

Seriously the rubbish logo's these companies come up with.

Why not just use a Times Roman font and be done with it.

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Mush 03.06.2010#11

MightyHorace said:

Why not just use a Times Roman font and be done with it.

I lol'd

Trepe 03.06.2010#12

I don't know why they don't just change their name. It's not like it's made up of the same people anymore. It's not the good old Rare we know and love, anymore. Smilie

Kirk2 (guest) 03.06.2010#13

Looks like a bog standard logo with those coloured blocks added WOW I AM AMAZE

Lynk 04.06.2010#14

It looks like the text is imagining the logo...

I prefer the round logo, it's rather apple-esque, but I don't really understand why Rare needs a sterile logo like this, they are quite a characterful company (at least, they were) so maybe this logo represents the removal of their soul by the overlords at Microsoft.

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