Nintendo has enlisted the help of a sexy girl group to promote the DSi in South Korea. Known as Girls' Generation (or by the nickname SNSD), they are a nine-member South Korean girl group formed in 2007 and have taken part in various promotional videos and TV adverts to help push Nintendo's DSi launch, which hits on 15th April (alongside Maple Story, as reported yesterday). The system is set to arrive in four colours: Pink, Blue, Black, and White, and will see the launch of the DSiWare download service as well, with DSi owners treated to the same 1,000 free Nintendo Points us Western folk received many moons ago (last year!) simply for going online for the first time. A spokesperson for Nintendo Korea said, "I hope people look at SNSD and see that this is a game set that is enjoyable for all ages groups for boys and girls!" You can see the video, as well as other Korean Nintendo DSi promotional trailers, below. The actual TV campaign starts tomorrow (30th March, which at the time of writing has already arrived in the Korean timezone).
Nintendo has also issued a Press Release to provide many more details about the Nintendo DSi that we have been lapping up like crazy for more than a year now. The main point is that whilst the WiiWare service is still absent from Korea, the DSiWare service is set to launch with some impressive games. Pyoro (Bird & Beans), Paper Plane, WarioWare: Snapped!, and the fantastic-looking bullet-hell shmup from Arika that Europe is still waiting for are all set for Day One, along with six others, including Lovely Chorus Photo, which is apparently a collaboration between Nintendo and Atlus!
Check out all the promotional video clips below:
As a bonus, here is one of Girls' Generation's popular videos. Certainly better than the Wonder Girls's Nobody, right?
With the support of both MapleStory and promotional work from Girls' Generation, do you feel the DSi can emulate the success of the DS Lite in South Korea?