Dunaway Believes DS Still Has Room For Growth

Speaking to VentureBeat, Cammie Dunaway has expressed some of her views on the DS and how it still has room to grow in the US.

Since the launch of the DS in Japan it has it has gone on to sell record numbers and now one in two consumers own a DS. In America one in four own a DS, which still leaves room for it to grow, according to Cammie. So if Japan is the benchmark for America, then Nintendo will have to sell twice as many systems as it already has.

in Japan, one in two consumers has a DS. But in America? It is one in four. So we have room to grow.

She also asked about expanding Nintendo properties to other forms of technology, like Facebook.

VB: If Facebook gets really popular, wouldn’t it be a good idea to put Mario on it?

CD: (Laughs). I don’t know. I think we will continue to save Mario for our own platforms. It’s one of the secret weapons we have. Mario and Zelda are intellectual property that is important to us and will only be seen on Nintendo platforms.