Activision to Strengthen Support for Wii

Speaking in a recent interview, Activision Blizzard's CEO explained that the company may have underestimated Nintendo's Wii, but that is set to change. He also pointed out that their is a plan to buy back shares, acquire certain Intellectual Properties, as well as development teams to expand its portfolio - moves that can now be made thanks to a US$3 billion stockpile of money.

"There's probably more opportunity for our industry than just about any other industry I can think of other than maybe bankruptcy lawyers. The price on platforms today has still not gotten down to mass-market price points and I think when you're in the economic circumstances that the world has found itself in, there really is a difference between a $199 game system and a $299 game system."
- Activision Blizzard's Chief Executive Officer, Robert Kotick.

"We're just scratching the surface of opportunity as a publisher in Europe. There's a lot more that we can do. In China and Korea, Blizzard has had great success but Activision products have not really had any success there.

"In the past we approached the Wii as an extension of what we were doing on PlayStation and the Xbox and I think we can do a better job of creating original content for the Wii, and I think you'll see more of that this year."