EA CEO John Riccitiello hopes the company will perform better on Wii, to provide "half our emphasis".
Unfortunately EA recently reported losses in its fiscal third quarter 2009, and to help rejuvenate the company, there'll be a greater emphasis placed on Wii this year, with at least half the titles in production to be for Nintendo's Wii, a significant improvement from last year. "Nintendo is the leader; they're getting half our emphasis in terms of title counts."
There'll be a new tennis franchise on the way to take advantage of the audience's "fascination with fitness", and a few core franchises for traditional gamers - the first of which being Dead Space Wii.
Riccitiello hopes to "rival Nintendo on its own platform" and "get noticed [on Wii] in ways that no other third party will."
With EA now joining Sega's initiative to boost quality on the Wii, hopefully other well known names will also jump on board to revive the tarnished "Nintendo Seal of Quality". Thanks to Gamasutra.