UK Tabloid Attacks Sega's MadWorld

After aspiring to eliminate the true evil of Earth's Citizens by ridding gamers of Grand Theft Auto, UK Newspaper The Daily Mail now have their sights set on Wii exclusive MadWorld.

The article, over on the paper's Website, condemns MadWorld for 'spoiling the Family-Friendly image of the Wii', and Mediawatch-UK are calling for a ban on the game.

A new computer game tipped to be the most violent ever is being released exclusively on the so-called 'family friendly' Wii console.

Nintendo will dramatically transform Wii's image with the release of ultra violent video game MadWorld which, 'revolves around the themes of brutality and exhilaration', according to its creators.

Players in the 'hack and slash' game, which is due for a UK release in early 2009, can impale enemies on road signs, rip out hearts and execute them with weapons including chainsaws and daggers.
game

Gamers use chainsaws and daggers to kill victims

The decision to release a violent game on a console which has based its reputation on family fun has shocked anti-violence pressure groups.

The game has not yet been given an age rating.

Mediawatch-UK, Britains longest running pressure group campaigning for decency in TV, films and games, said MadWorld will 'spoil' the Wii.

John Beyer, director of Mediawatch-uk, said: 'This game sounds very unsavoury.

'I hope the British Board of Film Classification (BBFC) will view this with concern and decide it should not be granted a classification.

'Without that it cannot be marketed in Britain. What the rest of world does is up to them.
We need to ensure that modern and civilized values take priority rather than killing and maiming people.

'It seems a shame that the game's manufacturer have decided to exclusively release this game on the Wii.

'I believe it will spoil the family fun image of the Wii.'

The action in MadWorld - developed by PlatinumGames and published by Sega exclusively for Nintendo - is entirely in black and white. The only other colour is red for all the blood.

Players use the Wii remote to control the violent on-screen actions as central character Jack executes his way through the game.

Sean Ratcliffe, Vice President of Marketing, SEGA of America, Inc, said: 'MadWorld pushes the envelope with its extreme content but takes a step away from the dark and serious nature of most mature games.'

Until now Wii had built up a reputation as 'family friendly'

It has since become hugely popular with very young children, families and even the elderly.

Nintendo have commented on the article, reminding people that the Wii is for everyone, including mature adults, and that little Timmy shouldn't have the game anyway.

A spokesman from Nintendo, said: 'Wii appeals to a wide range of audiences from children and teenagers to adult and senior citizens, anyone from 5 - 95, as such there is a wide range of content for all ages and tastes available.

'Mad World will be suitably age rated through the appropriate legal channels and thus only available to an audience above the age rating it is given'

'The game is not made by Nintendo but by Sega.'

Thanks to evilflame for the tip.