The idea of a new Game Boy confused me a bit at first. What would it be? Single screen? Dual? Am I going to be unfolding dozens of the touch-screen fuckers??
The DS itself is the natural evolution of the Game Boy - they didn't label it as such simply to protect the 'Game Boy' brand should the whole touch-screen enterprise go tits-up.
But it has gone very much... erm... tits-down? (no, that's crap! let's say... 'tits-pert'
) Sony are kindly demonstrating that simply throwing polygons at a handheld doesn't satisfy people for long, and DS is leading the way forward for portable gaming - it is a Game Boy.
I think Nintendo should continue to use the brand-name until the SP and micro finally cease production (which could honestly be many many years from now). Then, who knows. Personally I like the 'DS' name, but a 'Game Boy' renaissance in, say, 4 or 5 years time could very well kick-start another wave of gaming nostalgia once the Virtual Console has had it's limelight. GB:VC is where it's headed
You know, get rid of all the connotations we now associate with the legendary console and it's actually a pretty gay name!
Less posty, more gamey.