Chart Track, the people behind the UK games charts, have today revealed that Nintendo UK is now the 2006 market leader in video games hardware, surpassing all competition in both the home console and handheld console markets. Data from the company also confirms that the DS is in the sweaty mitts of over two million gamers across the UK.
Nintendo has also revealed that its software is doing rather well too. Dr. Kawashima's Brain Training: How Old Is Your Brain? Animal Crossing: Wild World and New Super Mario Bros. are currently being played by over one million people across the continent. The success of the DS Lite and the launch of various strong software titles means that the DS now outsells handheld rivals by a rate of over 2.5:1.
Commenting on the success of Nintendo DS this year, Lisa Morgan, CEO, GAME Group Plc said: "Nintendo DS has played an increasingly important part of our business in 2006. Not only is the DS performing really well, but Nintendo are following through on their promise of expanding the gaming audience, which is key to GAME too. This is evident in the broad range of people coming into our stores to purchase both DS hardware and software. Going into 2007, with a great range of software for release, we will continue to work with Nintendo to the best of our ability to broaden the market further"."
David Yarnton, General Manager, Nintendo UK added: "The ability of Nintendo DS to appeal to both gamers and non-gamers alike through an exciting, fun and innovative portfolio of software has been instrumental in its success in the UK, with many more Touch! Generations games launching this year and into 2007, Nintendo DS will continue to be the main driving force behind the expansion of the video game market this year."
So, the DS is a storming success. No doubt Nintendo will be hoping that the Wii can do similar things on these shores when it is released on December 8th. We'll have a full review of the system this weekend, so stay tuned to C3 for the official verdict and more...