Nintendo have recently begun their UK TV advertising blitz in preparation for the console's launch in Europe in a matter of days. Link and Zelda join the Wiimote action in the first Wii game commercial hitting prime time TV.
C3 reader Ben spotted the Hylian on various popular networks, including E4, Living TV and MTV - the home of many previous DS campaigns.
The video has hit the web, thanks to the folks over at N-Europe.
Update: Various other Wii game adverts can be found on the Wii TV page here.
Stay tuned for further media updates.