On the 5th of May (that being yesterday) THQ revealed its quarterly profit statistics. During the conference that followed the companies CEO (Brian Farrell) went on to talk about development of upcoming games for the Nintendo Wii:
"We showed in a press event recently a SpongeBob game using the Nintendo Wii and Wii controller, and standing there watching very jaded game journalists hoot and holler on a SpongeBob game was actually quite relieving. One of the things we like about that platform is the development costs... on the Wii are nowhere near what they are on the PS3 and Xbox 360. That's something that's quite encouraging."
"[The Wii] wasn't a whole new programming environment, so we had a lot of tools and tech that work in that environment. So those costs--and again, I hate these broad generalizations--but they could be as little as a third of the high-end next-gen titles... Maybe the range is a quarter to a half."
Good news for developers and consumers alike then, however Farrell also went on to say that:
"Our portfolio maps very, very well to what we think the Wii demographic is going to be."
Given that the only games to be announced so far are a new SpongeBob Squarepants title, a conversion of the recent film title: Cars and final title known as Avatar: The Last Airbender, could Nintendo have more trouble losing their 'kiddy' image then they might have hoped?
Nintendo have been quite forthcoming about their intentions to appeal to a wider audience of gamers than rivals Microsoft and Sony, but if their chosen demographic remains a younger one (at least in the eyes of the public) could such claims be out of reach?
Be sure to stick with C3 for more updates on the Wii, public consensus of the company we all love and Sponges that talk as and when we get them...