In a surprise announcement at the beginning of Apple's event today, Shigeru Miyamoto appeared on stage to reveal Nintendo's next mobile game, Super Mario Run.
The game is an endless running Mario game, where Mario runs continuously across familiar levels. Players have to tap on the screen to make Mario jump over obstacles and on enemies.
A second mode called Toad Rally allows you to compete against the high scores of friends and players from across the world. Toads can also be collected and added to your own customizable Mushroom Kingdom.

The simplified gameplay falls right in line with Nintendo's previously stated goal of using mobile to introduce players to their IP and games while keeping the full gaming experiences exclusive to Nintendo hardware.
The game will launch this holiday for a fixed price. Pay once and play all you want. It will be available on iOS first.
Bonus: It was also announced that Super Mario themed stickers will be available for iMessage when iOS 10 launches.