Nintendo's customer loyalty scheme will be discontinued this year, with a new programme taking its place.
Club Nintendo has allowed members in most regions of the world, including Europe and North America, to register their Nintendo hardware and software to their accounts, earning Stars (EU) or Coins (NA) in the process, which can then be turned in for exclusive items in the respective online Club Nintendo shops.
However, Nintendo has decided to discontinue Club Nintendo in favour of a brand new membership loyalty scheme, with information on this upcoming programme coming in due course. As a special offer for those that sign up for the new scheme during the launch period, members will all receive a free copy of long-awaited 3DS eShop drawing application Flipnote Studio 3D.
Current Club Nintendo members still have the opportunity to register their products and spend their Stars or Coins for a limited time this year, with Nintendo promising to continue adding goods to the online stores to spend the currency on.
Below are the full details on the cut-off points for registering games, spending Stars/Coins and when Club Nintendo accounts will be cancelled.
European Club Nintendo Discontinuation Schedule:
April 1st 2015: From this date, Nintendo will no longer include product registration cards with its packaged games, so such products cannot be registered in Club Nintendo. You may still find product registration cards in games that were in stock before this date, however.April 20th 2015: Termination of the registration of digital products downloaded from Nintendo eShop. Digital products obtained from Nintendo eShop after this date will no longer appear in the My Registered Games & Systems page in Club Nintendo. In addition, surveys for download software titles will no longer be available.
September 30th 2015: End of Club Nintendo programme. All Club Nintendo features, such as signing up as a new member, logging in as a registered member, earning Stars, and exchanging Stars for items from the Stars Catalogue will no longer be possible from this date.
North American Club Nintendo Discontinuation Schedule:
January 20th 2015: Products released after this date are not eligible for registration with Club NintendoMarch 31st 2015: Last day to earn Coins, register products with Club Nintendo, and sign up for new Club Nintendo membership
June 30 2015: Last day to redeem Coins or access your account on the Club Nintendo website. Club Nintendo program shuts down at 11:59pm PT on 6/30/2015.
For further details on the discontinuation of Club Nintendo in each region, please see the following official webpages:
- Nintendo Europe Club Nintendo Discontinuation Information
- Nintendo America Club Nintendo Discontinuation Information