AKB48 Features in Smash Bros Advert, Causes a Stir

Japanese girl group pop AKB48 has featured in a new TV advert campaign to promote Super Smash Bros. for Nintendo 3DS.

Over in Japan, the company put together a ferocious battle montage of the various members of the AKB48 group in Mii form, highlighting the ability to make customisable characters in the upcoming game. Let the battle commence!

The move, however, has had some negative reactions on Twitter, with some viewers noting how the company had "sold its soul" and expressing a disinterest in Nintendo's forthcoming brawler. That said, it's not the first time Nintendo has included pop-stars and footballers in promotional material, and it certainly wouldn't be the last.

What are your thoughts on the campaign, and which celebrities would be a good fit for your region?