Atlus Tease New Project with Ultrasound Video

Developer Atlus have posted a peculiar new video for an untitled, upcoming project that involves an image of an ultrasound.

In the odd image, it depicts what appears to be a youngster within a womb. Is it human? Could it be a strange creature of sorts? The text around the image simply reads "Center for new releases. Women's Health" with the pounding sound of a heartbeat in motion.

What do you think the new campaign could involve, what is the studio giving birth to?