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Iwata: Nintendo 2DS Needs Higher Awareness

During the financial results briefing, Nintendo boss Satoru Iwata talked about his expectations for 2DS console.

Despite launching alongside perhaps the biggest handheld release this year, Pokémon X and Pokémon Y, Iwata admitted that he's not satisfied in how aware consumers are about the advantages of the entry-level portable.

"We are yet to create sufficient awareness", Iwata admitted, feeling that some may consider the form factor to be "too large and heavy to carry". Nintendo will be striving to "achieve higher awareness without causing misunderstandings" going forward. On a positive note, a Club Nintendo survey taken by those who now own a 2DS stated that they would not have purchased a 3DS otherwise.

Iwata wrapped up the 2DS portion of the meeting by stating: "We have a strong feeling that Nintendo 2DS is going to be a force in further propelling the popularity of Nintendo 3DS in the overseas markets".

Can the Nintendo 2DS seal the deal with potential 3DS consumers this holiday season?

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jesusraz 01.11.2013#1

I honestly think the marketing for the 2DS here in the UK has been absolutely disastrous. It's played on the radio CONSTANTLY during the day, but jumps from 3DS XL, to DS, to 2DS playing 3DS with 3D, to 'all part of the 3DS family' and I just saw my work colleagues all looking completely bemused.

What a f*cking disaster. Everyone thought it would sell because of Pokémon. Nonsense. 3DS XL would sell well with Pokémon, no problem. 2DS looks cheap, feels cumbersome, loses the major point of 3DS games (yes, I believe the 3D adds to the experience!), and is far more prone to breaking/scratching because it doesn't close like before. 3DS XL was amazing...2DS is horrible, and any advertising so far has confused consumers considerably, from what I've witnessed.

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Darkflame (guest) 01.11.2013#2

I still am highly skeptical the number of people that want a non-portable handheld "thing" are ever going to be very high.
Especially as other home consoles let you play on screens away from the TV now anyway.

And still 3DS + turning the 3D off + gluing the hinge = 2DS Smilie

WP-Final 02.11.2013#3

I think the advertisment has been pretty great. The whole "3DS family" to me was the best way to group the 3 systems. My sister got my nephew a 2DS. My nephew sees it as his very own ipad. Smilie I've only seen TV adverts and Newspaper ads so can't comment on radio adverts.

3DS or 2DS, kids will break things regardless of design but as a cheaper alternative, the 2DS is great for those wanting to get their kids a 3DS but not spend too much.

I personally prefer the clamshell 3DS (original) but the 2DS, I have to admit, is more comfortable to hold. The White/Red combination is gorgeous and would love to see a 3DS in that combination.