Nintendo UK will be launching a huge advertising campaign for the Nintendo 2DS and Pokémon for this Autumn season.
Pokémon X and Pokémon Y will be "on the same level" as the company's previous Animal Crossing: New Leaf campaign, according to UK marketing director Shelly Pearce. Alongside the release of the new Pokémon games, Nintendo will also have a heavy focus towards the new Nintendo 2DS console.
There'll also be a continued push towards New Leaf in the run-up to Christmas.