You may know your favourite blue hedgehog on TV promoting his latest games, but Sonic takes a little detour this time round.
The latest ad for Progressive Insurance has the usually dressed business types going about their everyday routines when casually interrupted by a slightly confused Sonic the Hedgehog.
This time it's not the diabolical Dr. Eggman at fault, rather a sprinkle of licensing plus a whole fridge full of chilli-dogs for the prickly SEGA star.
The next time the Tornado breaks down and Tails is on vacation, Sonic knows who to call...