During Nintendo Direct the company detailed an upcoming 3DS photo contest for keen 3D photographers to win prizes.
The publisher divulged a few additional details today, including a landing page (in Japanese), with submissions being taken from January 18th. The nifty website will be viewable on a conventional PC browser, but also optimised for the 3DS browser - submissions can be entered directly from the console and also viewed in glorious 3D.
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Guest judges will join Nintendo to select the best of the best, with winners taking home a bunch of goodies for their efforts.
Similar competitions for outside Japan have yet to be confirmed, but are likely to follow.