Pokémon designer Ken Sugimoro recently discussed how the team create new monsters for each generation. The inspiration...animals!
In what sounds incredibly obvious, the Gamefreak designer explains how the developer managed to give birth to over 150 new Pokemon for the upcoming generation... it's all about the critters you see on planet earth.
The team weren't chained to a drawing desk, starved and beaten this time round, instead a trip to the Zoo was in order to study the animal and insect world to keep the designs fresh.
It's not all about animals though, with the new Pokemon Black and Pokemon White for DS including a goth girl, coffin and a cog. Some zoo!
The secret is that they're easy to understand and they show diversity. Its feature or ability or shape is key.There's a mixture of cool and cute Pokémon. That makes it easy for the audience to pick their favourite. That's the reason it's popular and the reason it's like all over the world.
For the complete interview with Ken Sugimoro, see the latest edition of The Official Nintendo Magazine.