News: THQ Gets New Company Logo Page 1

THQ Gets New Company Logo

12.01.2011

Publisher and developer THQ has unveiled a new company logo as part of a change in direction, "placing creative first".

The official site notes that "when a company dramatically changes its vision and strategy, it's visual identity must change with it."

The new branding, a curvier design in grey and striking red, will be used in upcoming THQ releases from February onwards.

What do you think of the new look THQ?

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SirLink 12.01.2011#1

I liked the old one better. This one is just meh. Smilie

Twitter | Backloggery

Azuardo 12.01.2011#2

The old one was a lot better than this. Most new company logos are worse than the old ones for some reason.

Birdo Is A Tranny 12.01.2011#3

I prefer this one it's more modern, but thats not to say it's any good. I like the Q but the h just makes them look simple. I'm sure anyone with half a brain could come up with a more innovative logo.

bornforthis43 12.01.2011#4

Azuardo said:
The old one was a lot better than this. Most new company logos are worse than the old ones for some reason.

A company that comes to mind is Rare.

Scorp 12.01.2011#5

I liked the old one better, but we'll get used to it I guess. In 15 years time when they change it again, we'll say we liked this one better than the next one.
People. Hate. Change

LunaLuma (guest) 12.01.2011#6

Looks like they did a Rare ye?

Picture: http://www.next-gen.biz/files/imagecache/article_content_360x270/rare_logo.png

Why do companies need to change logos to be more 'modern' is beyond me... The old one was by far better and more 'THQ' than this one. This looks like a logo for Fridges, or something.

L 12.01.2011#7

Scorp said:
I liked the old one better, but we'll get used to it I guess. In 15 years time when they change it again, we'll say we liked this one better than the next one.
People. Hate. Change

PMD (guest) 12.01.2011#8

The original THQ logo was much better than the one they used in the 2000s, but both look very dated. I never liked the recent logo, but this one doesn't fit the company at all. Unless THQ plans on publishing indie art games, this logo just don't fit.