Reggie Builds Nintendo 3DS Hype

By Adam Riley 14.04.2010 7

Reggie Builds Nintendo 3DS Hype on Nintendo gaming news, videos and discussion

Nintendo of America head, Reggie Fils-Aime, has been talking about the 3DS system recently, helping to start the massive build up of hype. The 3D portable platform is, according to the Nintendo chief, set to be the biggest handheld product release since the original DS back in 2004, stating,

We have ideas of what we want to bring to the consumer that we can’t do with the current DS model. The Nintendo 3DS for us is our next handheld platform.

The promise from Nintendo is that the 3DS format will launch within the current fiscal year. Whether that is solely in Japan, though, is currently unclear. With sales of the PlayStation Portable flagging and current Nintendo DS models starting to finally slowdown in the face of strong competition from Apple, the time is ripe for the next move to be made.

Fils-Aime refused to go into details about how the 3DS set-up will actually work, instead telling everyone to keep an eye on the announcements coming at the E3 show in Los Angeles, US this June. He also went on the put the transition from DS to 3DS as being just like that of the Game Boy to the Nintendo DS. Clearly he forgets that the Nintendo DS was only meant to be a third pillar system for Nintendo and that Satoru Iwata actually proclaimed that if a 10%-15% market infiltration rate was achieved, the DS move would have been a success.

Apple has announced that in less than a week of release in the US, its iPad platform has sold more than 450,000 units, with the aim to sell over seven million units globally in the first year. To combat this, Reggie confirmed that Nintendo will continue to focus on strong software to go hand-in-hand with the Nintendo 3DS, an area where many believe the iPad is currently lacking:

Fundamentally, this business is about software, not hardware. Software is what drives engagement by the consumer. For us technology is not the end, it’s the means to an end, which is around a great consumer experience.

Have you tried the iPad? Do you believe Apple can usurp Nintendo in the handheld market?

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I think Reggie means that they will still support the DS after the launch of the 3DS, at least until interest dies completely.

a) I dont think Reggie has even seen the 3DS yet, in any form.

b) I highly dought Nintendo is responding to the iPad at all. (I equally dought the iPad will be as successful as the iPod and iPhone...smaller, cheaper and more portable iPads are here already)

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Apple is shooting for seven million units a year? Isn't that like, what the DS sells before lunch?

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Yeah I don't think he's seen it either. I think he should prematurely shut his mouth.

justonesp00lturn said:
Apple is shooting for seven million units a year? Isn't that like, what the DS sells before lunch?

I actually wonder if that's merely an analyst's prediction. Kind of sounds like it, come to think of it...

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jesusraz said:
justonesp00lturn said:
Apple is shooting for seven million units a year? Isn't that like, what the DS sells before lunch?

I actually wonder if that's merely an analyst's prediction. Kind of sounds like it, come to think of it...

Going by memory, the iPad sold some 400,000 units the first day, and the next week brought in 50,000. Those are actually not very promising numbers; it seems that everyone who wanted one bought it the first day.
Also, taking into consideration the recent announcement that the new firmware only works on the latest models, it's safe to assume that several million people who already own an iDevice are now being essentially forced to buy another one.

NNID: crackedthesky
My blog, mostly about writing: http://www.davidjlovato.com

Well I can't see myself buying into the first model this time like I did with the DS. I just bought an XL so I think I'll wait until the inevitable second iteration of this one, unless the first turns out to be pure blooded awesome.

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