Cammie Dunaway Frustrated With Chinatown Wars Sales

Since its release 8 months back, you might have expected a Grand Theft Auto game to sell well on any console, considering its large sales of the previous games. Unfortunately, this isn't the case with Grand Theft Auto: Chinatown Wars. According Nintendo representative, Cammie Dunaway, the game hasn't sold as well as she'd hoped it too.

Speaking to MTV Multiplayer, she confessed her frustration in sales of the game and believed the lacklustre sales was down to lack of long-term marketing support.

It's frustrating, quite frankly. Certainly there have been mature titles - Resident Evil, the first Call of Duty - that have sold over a million units and with something like GTA, there's great content there. We do think it'll have a long tail and we've seen that with a lot of titles across all genres on the DS platform that consumers continue to discover them. par. But part of what's needed is you have to continue to put marketing support behind these titles. It's one of the things we've learned over the past few years. The old dynamic of throw it on TV for a few weeks and forget it isn't going to work, because new consumers are coming in all the time.