The blue wonder does TV once more in a pair of cheesy adverts to promote his latest adventure, Sonic Unleashed.
Sega is bringing their much loved mascot to multiple consoles this month, and to promote the new feature - turning into the adorable werehog - the company have started a TV campaign with 90s-style set of ads.
The first sees a cheeky lad playing Sonic in the daytime levels, and suddenly overshoots puberty and transforms into a hairy teenager. The second adds a dab of CGI for that cute cartoony transformation.
The game dashes into store shelves on November 18th in the US, and 28th in Europe.