With all the casual gaming love from the French publishing giant Ubisoft of late, the company have revealed a new label for Wii: Play Zone.
Sounding much like the children's area of popular fast food joints, Play Zone has been designed to handle "immediate entertainment and recreation" for consoles with the first title to break the brand's virginity arriving in stores on July 11th 2008 � Sports Party.
With our new Play Zone party titles, the Wii gamers who like to spend time with friends and family will have fun with the Wii through innovative and involving mini-games.The Play Zone label will provide them with the best games to mingle and compete together in a fun and friendly atmosphere.
John Parkes, Ubisoft's EMEA Marketing Director.
Sports Party does exactly what it says on the tin: holds a collection of 9 mini-games spanning 3 difficulty levels that can be played against one another or cooperatively. Games range from croquet to horse shoes, badminton to volley-ball using the Wii remote for some motion controlled fun indoors.